With extensive global experience, Ash offers top-tier hospitality consulting services designed to elevate your café, hotel, or restaurant operations. His journey in the hospitality industry began in London, where he trained as a chef at the prestigious City & Guilds Institute and completed his apprenticeship at The Ritz. He then spent nine years in Europe refining his culinary skills, including expertise in Chinese cuisine at a Mayfair restaurant frequented by royalty and celebrities.
Ash’s experience expanded when he moved to Melbourne, where he contributed to launching Accor’s Novotel on Collins and worked under renowned chef Garry Meaghan. He later transitioned to café operations, managing iconic Melbourne establishments such as Blue Train Café in Southbank with Head Chef Ian Southgate and Automatic Café in Crown, during the café culture boom of the 1990s, under celebrated restaurateur Paul Mathis.
His next venture was co-founding Food Cube, a Melbourne CBD café that became one of the first to earn gluten-free accreditation. Ash then returned to hotel operations at Novotel Glen Waverley, where he achieved top cost control results for Accor Group and gained advanced procurement training with experience across the Sofitel brand.
In 2012, Ash rejoined the Mathis Group, overseeing procurement and managing CoffeeHead, a café and coffee roastery in Camberwell. Over 11 years, he transformed CoffeeHead into a local institution before rebranding it as 1961 Coffee, which still operates in Camberwell.
In 2022, Ash brought his skills to Canberra, working with Rick DiMarco at Space Kitchen. Under his guidance, the venue won Best Breakfast Venue in ACT and Best Patisserie in Australia at the Hospitality Industry Awards.
Ash’s consulting services cover everything from hospitality training and procurement to menu planning, cost control, customer service, coffee knowledge, and staff development. As a seasoned consultant in the hospitality industry, Ash provides tailored advice to suit the specific needs of cafés, hotels, and restaurants, regardless of their size or cuisine.
Take Your Hospitality Business to the Next Level
With proven expertise in café operations, hotel management, procurement, and training, Ash offers practical, results-driven consulting to optimise your establishment’s performance.
He also emphasises sustainability practices, helping businesses adopt eco-friendly operations, reduce waste, and align with modern consumer expectations.
Contact Ash today for personalised hospitality consulting to discuss your goals and create a customised strategy for success!
Pricing and timeframes will be discussed after an initial assessment of your business needs.
